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Dissecting the pathology of UHNW wealth managers who want brand building without marketing

Iconoclastic, clubby and referral-oriented ways still attract the ultra-rich -- but a sleek LinkedIn page might be what Gens X, Y, millennials and hip boomers demand

Author Guest Columnist April Rudin September 26, 2014 at 6:22 AM
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April Rudin: In one instance a client realized how important his LinkedIn profile could be after a journalist cherry-picked facts from it for an article about his firm after he'd offered a 'no comment.'

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The Rudin Group
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Top Executive: April Rudin



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